They are the accounts of real people (you). They communicate with family and friends, share about their daily activities, achievements, events and elements they consume in their daily loves. They are divided into:
- Brand lover.- It is limited to communicating with family and friends, sharing photographs and videos about their activities, achievements, events they attend and products they consume in their daily life. They are not professional content creators, the content they share is based on their personal experiences and preferences.
- Content creator.- Is recognized for his creativity and content of interest that he generates in his social networks. His followers do not follow them for their person but for their defined and unique style.
- Figura pública.- They are brand ambassadors, they represent specific values and aspirational lifestyle. They are recognized for their physical appearance and talent. They are opinion leaders.
They are accounts related to a topic of interest, they represent a fictional character, a parody organization, community or other type that is represented by a real person. They are divided into:
- Character.- accounts that represent a fictional, animated, animal or thing character.
- Parody.- Imitation of a genre, of an artistic work or character, of the style, gestures or way of being of a person.
- Organization.- Is a community or group associated with a topic of interest or cause that unites them.
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