It is very important that you read the brief for each campaign carefully, as it will provide you with context about the brand and tell you how your post proposals should be drafted. The brief will explain the following points:
Description - This will explain what the campaign is about and how your proposal should be drafted.
Message tone - This will tell you how you should express yourself, that is to say what kind of language you should use. It could be open, casual or formal, depending on the campaign.
Guidelines - This will mention the do's and don'ts. For example, only mention one brand, whether the product should appear or not, among other instructions.
Proposal Types - You can choose between 'write a post' or 'write a story board'. Use the first option when you are ready to send your final proposal. Choose the option 'write a story board' if the campaign is about future events, for example traveling or concerts; or if you have to do a special production and you require prior approval from the advertiser.
Required elements - This will indicate what you must mention and which hashtags you must include in the post.