Every person and influencer has a different influence level. In this guide we will give you some tips to increase your influence in your social networks.
First things first: ¿What is influence in social networks?
Is the ability to modify the opinion or behavior of your followers o persons who interact with your posts. Influence is NOT the number of likes or followers.
The platform calculates your influence level based on many factor, among which are your account type, followers, likes, shares, comments, clicks, views, the ratio between your engagements per post and number of followers, your publication frequency, etc. The bigger your influence level, the higher the offers you will get on the platform.
Now that you know what influence is and how does the platform measures it, here's how to increase it in 3 steps:
1- Establish your profile style, who are you going to be in social networks, what are you going to publish about, etc. You can decide you want to create and share art pictures, or talk about movies, broadcast your everyday, or maybe you just want to have a personal account to share with your family and friends. Every option is valid, you can have influence in all of them.
2- Once you establish your style, develop your audience, your friends, followers, or any person that follows your content. You will have modify and adapt your style as you meet your audience, but be patient! As your profile grows it will be easier to develop your audience.
3- You already developed your audience, now collaborate with brands! Keep in mind that your audience follows you because they like what you publish (your style), so collaborate with brands that matches it. Be honest, only participate in campaigns you truly feel identified with, it should come as an authentic and natural recommendation.
Now you know the 3 steps to become a successful influencer!
One last advice:
Being an influencer does not have to be hard or tedious, be true to yourself and enjoy being an influencer.