Glossary

• Shorten URL's: Convert the URL to a shortened text that leads to the same site and allows you to measure the number of clicks.
• Scheduled (proposals): Influencer proposals that have been approved by the brand and are awaiting their date and time to be posted.
• Brief: Campaign description for the influencers, where you specify what they must do.
• Campaign: The section where collaboration with the influencers takes place; it has its own brief and budget..
• Canceled (posts): Invitations where the influencer rejects participation with the brand.
• Comments: Number of people (users) that made comments on the influencer's post for your campaign.
• Cost: Money spent in the platform. It could be the individual cost of a participation or the total cost of a campaign. Only successful participations are considered as 'cost'. 
• CPC: Cost per Click. The cost divided by the number of clicks generated per post, for posts that were successfully completed. Only applies to posts with shortened URLs.
• CPE: Cost per Engagement. The cost divided by the engagements received per post, for posts that were successfully completed. 
• CPM: Cost per Thousand. The cost divided by the thousands of followers reached per post that were successfully completed.
• CPP: Cost per Post. The cost divided by the number of posts that were successfully completed. 
• Frozen Credit: Credit for influencers who agreed to participate and are in the process of participating.
• Credit Spent: Credit used for successful participation of influencers in the campaign.
• Performance: Results obtained by the influencers' posts in your campaigns.
• Credit Distribution: The way in which credit is distributed at each step of the influencer's participation process in one of your campaigns. 
• Engagement rate: The total engagements generated divided by the number of followers of the influencer.
• Engagements: The number of likes, comments, shares and clicks that your campaign's post has received. 
• Successful (participations): Participations where the influencer completed the participation process, and the posts were published in their social networks.
• Completed (participations): Participations in your campaign that are ended after the influencer agrees to participate in it. They may be completed successfully or unsuccessfully. 
• Post flow: Number of participations at each stage of the influencer's participation process in one of your campaigns.
• Hashtag: Tags that are defined to identify or group together communication. For example: #campaignname.
• Influencer has ended their participation: The influencer has decided to end their participation before completing the process successfully. 
• Invitation: The proposal sent to the influencer to collaborate on your campaign. 
• Mentions (@): Write @ followed by the username of your page, this way if your audience clicks on it, it will take them to your social media page.  
• Private participation mode: Only influencers that you select and personally invite are able to participate in your campaign.
• Public participation mode: Your campaign is visible for all users that meet the segments that you set.
• Bid per post: The amount that will be deducted from your credit and budget, and that the influencer will receive for their participation in the campaign.
• To approve (proposals): Number of proposals that are pending approval. You can approve or reject them.
• To post (proposals): Number of messages that are ready to be posted.
• To draft (proposals): Number of influencers that have agreed to participate in your campaign and must send proposals for you to approve.
• Proposal Acceptance Percentage: the percentage of the total proposals sent to you by influencers that you approve.
• Campaign Budget: Maximum credit that you will use for this campaign.
• Remaining Budget: Budget that is still available for influencers to participate in your campaign. 
• Posts: Messages posted in social networks.
• Views: Number of times the influencer's audience saw the video that was uploaded with one of the influencer's posts.
• Followers: Number of profiles that subscribe to the content of a certain influencer on a social network. The term "Friends" is also used.
• Average review time: The average time that you take to accept/reject the proposals of your influencers. 
• URL: Website address. Example: www.tupagina.com

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