The term "marketplace" is relatively new, and is defined as a site where buyers and sellers carry out commercial transactions. Let's explain it a little clearer:
You have probably interacted with other marketplaces such as online shopping sites like eBay. On these sites, suppliers/sellers register and offer their products, and you, as a user, can buy them. The site is not who is selling/buying the products, it is who connects the sellers with buyers and makes sure that your transactions and money are safe.
The platform works in a similar way; however, instead of selling products there, you can access campaigns created by different brands. The platform makes sure that your payments are made in a securely, in an even shorter period of time than that offered by brands in the market, and most importantly, it connects you with different brands with just a click of your mouse.
Just like any other marketplace, users are free to accept or reject bids. Therefore, if a brand makes you a bid and you are not convinced, you can reject it. Likewise, the brand can accept or reject your proposal.
To find out more about the responsibilities of each role in the platform, take a look at this article.
If you have any questions, you can contact us through the chat on our platform.