Clicks: The total number of visits to the links within a post.
Comments: The responses or replies to a post.
Shared: The number of times an influencer's followers shared the content with their audience.
Cost: Total US dollars (USD) paid to influencers for their posts.
Cost per click (CPC): The unit cost of each click. It is calculated as follows:
cost / clicks.
Its abbreviation is CPC: Cost Per Click.
Cost per engagement (CPE): The unit cost of each engagement. It is calculated as follows:
cost / engagement.
Its abbreviation is CPE: Cost Per Engagement.
Cost per thousand followers (CPM): The unit cost of every one thousand followers that has access to a post. It is calculated as follows:
cost * 1000 / followers.
Its abbreviation is CPM: Cost Per Thousand (followers).
Cost per post(CPP): The unit cost of each post. It is calculated as follows:
cost / posts
Its abbreviation is CPP: Cost Per Post.
Cost per view (CPV): The unit cost of each video view of a post. It is calculated as follows:
cost / views.
Its abbreviation is CPV: Cost Per View.
Engagement rate (ER): The percentage of a post's interactions in relation to its followers.
engagements * 100 / followers
Its abbreviations are: ER and Eng. Rate.
Engagements: The total amount of interactions with a post. Possible interactions are: Click, Comment, Shared, Wow, Haha, Love, Angry, Sad and Like.
Engagements / Impressions: Similar to Engagement Rate, this is the percentage of a post's engagements in relation to the impressions it has had.
engagements * 100 / impressions
Impressions: The number of times a post has been displayed on the screen of a device. For instagram stories, the number of impressions is the same as the "views" of the instagram story.
Estimated impressions: The total impressions estimated by the platform when it is not possible to obtain real impressions directly from the social network.
The estimation is made from industry averages, past results in social networks, the influencer's audience and the engagements generated by their post.
Real impressions: The total impressions obtained directly from the social network.
This metric is available for Facebook pages and Instagram business accounts.
Unique impressions: Unique times a post has been displayed on the screen of a device. Even if a device has displayed the post more than once, it only counts as one. Also called "Reach".
Total impressions: The sum of real and estimated impressions.
Wow: The number of "Wow" reactions a post obtained. Only applicable for Facebook.
Haha: The number of "Haha" reactions a post obtained. Only applicable for Facebook.
Love: The number of "Love" reactions a post obtained. Only applicable for Facebook.
Angry: The number of "Angry" reactions a post obtained. Only applicable for Facebook.
Sad: The number of "Sad" reactions a post obtained. Only applicable for Facebook.
Like: The number of times the audience reacted to the post with "Like", "Thumbs up" or "Heart".
Views: The number of times a video or Instagram story was seen.
Followers: The number of followers or friends an influencer has when publishing a post. This is the potential reach of a post.
| Platform Metric | Instagram Story | Youtube | |||
| Followers | Friends/ Followers | Followers | Followers | Followers | Subscribers |
| Impressions | Real Impressions | Estimated Impressions | Real Impressions | Real Impressions / Views | - |
| Unique Impressions | - | - | Unique Impressions / Reach | Unique Impressions / Reach | - |
| Views | Video Views | Video Views | Video Views | Real Impressions / Views | Video Views |
| Like | Like | Like | Heart / Like | - | Like |
| Comments | Comments | Comments | Comments | Replies | Comments |
| Click | Click | Click | - | Click | Click |
| Share | Share | Share | To be added | To be added | Share |
| Saved | - | - | To be added | To be added | - |
| Engagements | Engagements | Engagements | Engagements | Engagements | Engagements |
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