- Active campaigns : Campaigns that had least 1 publication during the selected time period.
- Inactive campaigns: Campaigns created during the selected time period but haven’t had publications.
- Publications: Posts published during the selected time period.
- Active brands: Brands that had least 1 publication in at least one of their campaigns during the selected time period.
- Inactive brands: Brands created during the selected time period but haven’t had publications in any of its campaigns.
- Users: Unique users, not social network profiles, that had at least one successful participation during the selected time period.
- New users: Unique users that created an account as an influencer during the selected time period.
- Social Media: Social network accounts that had their first successful participation during the selected time period.
- Total cost: Sum of the cost from the total post published during the selected time period.
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